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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Router.php
Line: 239
Function: chr

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Router.php
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File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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Filename: MX/Loader.php

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 160
Function: strtolower

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 192
Function: library

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
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Function: libraries

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
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Function: initialize

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Base.php
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Function: __construct

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Base.php
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Function: __construct

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Controller.php
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Function: require

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Modules.php
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File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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Severity: 8192

Message: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated

Filename: MX/Loader.php

Line Number: 160

Backtrace:

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 160
Function: strtolower

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
Line: 292
Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 113

Backtrace:

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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Line Number: 280

Backtrace:

File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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Filename: drivers/Session_files_driver.php

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 223

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
Line: 13
Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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Filename: drivers/Session_files_driver.php

Line Number: 303

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
Line: 292
Function: require_once

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Filename: drivers/Session_files_driver.php

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
Line: 173
Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: library

File: /home/ddigital/old.daredigital.ro/index.php
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Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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File: /home/ddigital/old.daredigital.ro/application/third_party/MX/Loader.php
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Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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Function: _ci_load_library

File: /home/ddigital/old.daredigital.ro/application/hooks/LanguageLoader.php
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File: /home/ddigital/old.daredigital.ro/index.php
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Function: require_once

Aperol - Tu esti ambasadorul Aperol!
RO

Tu ești ambasadorul Aperol!

Pragmatic  Visionaries

Obiective

1. Maximizarea vizibilității brand-ului Aperol Spritz în online și amplificarea trend-ului ascendent care a început în 2013.

2. Atragerea de noi consumatori și încurajarea acestora să testeze produsul printr-un trial, în orașele prin care se plimba caravana.

3. Diseminarea rețetei Aperol Spritz 3, 2, 1 (3 părți Prosecco, 2 părți Aperol, o parte apă minerală) printr-o serie de activări de impact (ex: utilizarea aplicației de Facebook Aperolspritz.)

4. Viralizarea brand-ului în social media și generarea de trafic și de participanți la evenimentele desfășurate în offline.

Provocări

Prin activările și tacticile implementate și prin audiențele vizate, am urmărit să convingem consumatorii să nu se rezume doar la acțiuni online precum Like, Share sau generare și postare de conținut legat de brand, ci să facă un pas în plus către mediul offline, prin participarea la evenimente, prin testarea produsului sau prin achiziții.

 

 

Strategie

Pe baza informațiilor despre audiența Aperol Spritz (femei și bărbați care locuiesc în România, în mediul urban, cu vârste între 25 și 35 de ani, cu venit mediu spre high, cu o viață socială foarte activă), am decis să implementăm campanii atât pe Facebook și Google Display, cât și pe YouTube.

Targetările au inclus bărbați și femei cu caracteristicile menționate mai sus și cu interese legate de beauty, fashion, muzică, viață de noapte sau tehnologie și i-am selectat cu preponderență pe cei care locuiau în orașele mari în care a ajuns și caravana Aperol: București, Iași, Cluj-Napoca, Timișoara, Constanța și Brașov.

 

Pentru un plus de eficiență și pentru optimizarea rezultatelor, am acordat atenție intervalelor orare în care am afișat reclama, astfel încât să fim cât mai relevanți pentru publicul țintă. Astfel, am optat mai degrabă pentru afișarea reclamelor în serile zilelor săptămânii și în timpul weekend-ului. Prin limitarea frecvenței afișării reclamelor din campanie, am reușit să generăm un impact cât mai mare și de durată și să ajungem la cât mai mulți utilizatori diferiți.

 

Rezultate

Parteneri în campanie

FrankGroup (agenție de creație), Skepsis Advertising (agenție de evenimente și BTL)

Materiale sustinere campanie Aperol

materiale video